Jean-Marie De Koninck has been a researcher and professor of mathematics at Université Laval for nearly forty years and is well known to the scientific community for his work in analytic number theory. He is the author of 14 books and 108 peer reviewed articles in scientific journals. Professor De Koninck has also hosted his own science outreach television show "C'est mathématique!", broadcasted on the French-Canadian channel (Canal Z) and later on TFO (Télévision française de l'Ontario). In 2005, he created the Sciences and Mathematics in Action (SMAC) program whose purpose is to excite kids about science and mathematics and two years later became director of the outreach program of MITACS. He is well known by the general public as the founder of Operation Red Nose, a road safety operation involving over 50,000 volunteers across Canada and is the President of the Table québécoise de la sécurité routière. Many have also seen him as a color-commentator for nationally televised swim events.